Estimate in 5 seconds the cost per 1000 views of a sponsored video. Free, no signup, no email.
CPM (Cost Per Mille) is the price paid per 1000 views. It is the standard metric used by brands and creators when negotiating a sponsored partnership on YouTube.
The formula is:
CPM = (Rate ÷ Views) × 1000
Concrete example: a brand pays 2,500 € to a YouTuber for a video that gets 500,000 views. The CPM is (2500 ÷ 500000) × 1000 = 5 €. In other words, the brand paid 5 € per 1000 people reached.
CPM ranges vary widely by creator niche. Here are typical ranges observed in the French and English-speaking markets in 2026:
These ranges are indicative. Actual CPM also depends on engagement (likes, comments), audience retention rate, and format (native integration vs short placement).
Tubify automatically tracks your YouTube videos, computes CPM in real time at every refresh, manages full campaigns, and lets you scout a creator in 10 seconds to estimate their rate before signing.
Free 7-day trial, no credit cardCPM measures cost per thousand views (impressions). CPC measures cost per click on a link (e.g. a tracked link in the description). CPM is the standard for integrated sponsorships, CPC is used for performance campaigns.
Compare it to the niche ranges above. A CPM 2x above the median can be justified if the audience is highly qualified (B2B, finance) or the integration is long (native placement >2 min). If you have no reference, scan the creator on Tubify: we give you an estimated range based on their median views over the last 24 months.
Always on the median. Average views are inflated by viral videos. The median represents the typical performance of a creator's video. It's also what a professional buyer negotiates on. Tubify automatically computes the median over 24 months.
The math (Rate ÷ Views × 1000) is universal, so yes you can use it for any platform. But the ranges above are YouTube-specific. TikTok and Instagram have different CPMs (usually lower due to shorter attention spans).